Launch of Mediter
A Hair Care Line Inspired by the Mediterranean by Helen Seward Milano

The renowned Helen Seward Milano laboratory, based in Milan, Italy, has recently introduced its latest innovation: Mediter, a hair care line inspired by the rich and vibrant traditions of the Mediterranean. Combining years of expertise and extensive research in beauty treatments with the natural benefits of ingredients and active principles typical of the region, Mediter has been developed to provide advanced care for both hair and scalp.

This new line is designed to offer the ultimate in hair care, harnessing the power of the Mediterranean's natural resources to deliver superior results.

Discover the Mediter Line
The Natural Essence of the Mediterranean for Hair

The new Mediter hair care line, inspired by the rich traditions of the Mediterranean, has arrived on the market with an innovative approach that combines the power of nature with advanced technology. Designed to bring the best of natural ingredients from the Mediterranean basin, this line is perfect for both the general public and beauty professionals seeking effective and sustainable solutions.

Naturally Mediterranean

Mediter stands out for its use of certified plant extracts and natural oils, sourced from organically grown plants. These ingredients, deeply rooted in Mediterranean tradition, are enhanced by modern technologies such as hyperfermentation, which amplifies the efficacy of active ingredients, making them richer in vitamins, antioxidants, and amino acids. This results in products that offer not only a unique sensory experience but also visible benefits for hair health.

Innovation and Sustainability

In addition to being formulated with a high percentage of naturally derived ingredients, in accordance with ISO 16128 standards, the Mediter line incorporates technological processes such as the enzymatic activation of natural oils, which improves their hydrating and antioxidant properties. This approach not only ensures more effective hair care but also reflects a commitment to sustainability and environmental preservation.

Technology in the Service of Beauty

The Mediter line is not just a celebration of Mediterranean natural resources; it is also a technological advancement in hair care. With sulfate-free shampoos and easy-rinse technologies that reduce water consumption, Mediter combines innovation with environmental respect. Additionally, the line includes an active microbiome protection system, essential for maintaining scalp health and strengthening hair against external aggressions.

A Complete Line for All Hair Types

Mediter offers specific solutions for various hair needs, from strengthening weakened hair with the Reforce line to caring for dry and dehydrated hair with the Hydra line. Each product is developed to provide excellent results in hair and scalp care, always with the authentic touch of the Mediterranean.

MEDITER

Is more than just a product line; it is an invitation to explore and enjoy the natural benefits of the Mediterranean, now enhanced by science. A true symbol of natural beauty and technological effectiveness, it promises to transform hair care into a revitalizing and sustainable experience.

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